In the bustling landscape of marketing alcoholic beverages, where creativity flows as freely as the drinks themselves, a formidable checkpoint stands—regulations and compliance. However, donning the cap of a navigator over that of a wayfarer can make all the difference in steering through these norms without spilling a drop of your brand’s potential. For industry professionals and marketing executives, the …
Unpacking the New TikTok Realities for Age-Restricted Product Marketers
As a TikTok marketer navigating the digital landscape that is continually evolving, the proposed shift in the platform’s accessibility in the United States has set a new foundation that calls for reevaluation and innovation. This move, more than a regulatory adjustment, signals a need for resilience and strategic adaptation in the age-restricted product sphere. If you belong to a company …
TikTok Ban: Challenges and Opportunities for Marketers
The digital marketing landscape is constantly evolving, and the potential TikTok ban has sent waves throughout our community. As marketers—and especially those of age-restricted products—we find ourselves at a pivotal moment. But rather than viewing this as a setback, it’s a chance to reassess and realign our strategies. In the spirit of preparedness, not panic, here are crucial steps to …