The digital marketing landscape is constantly evolving, and the potential TikTok ban has sent waves throughout our community. As marketers—and especially those of age-restricted products—we find ourselves at a pivotal moment. But rather than viewing this as a setback, it’s a chance to reassess and realign our strategies. In the spirit of preparedness, not panic, here are crucial steps to …
Marketing Behind the Gate: Marketing Age-Gated Products
The digital marketplace is a thriving ecosystem of commerce, where every product, service, and idea vies for the attention of people of all ages, genders, race, preferences, status, etc. . Yet, for a select group of products, navigating the labyrinth of regulations, ethical boundaries, and cultural considerations presents a challenge. These are the age-gated products—alcohol, tobacco, adult content, and the …